Media Plan

The Redwood Media Group team works tirelessly to ensure that exhibiting galleries and artists at Spectrum Indian Wells reach a vast audience and that the show itself receives significant media exposure. To fulfill our marketing efforts, Spectrum partners with a wide range of publications and promotes the show through a wide-reaching, multi-platform advertising plan that includes online and print advertising, as well as robust email campaigns and social media coverage.

We invest in a significant media buy to promote the show and drive trade buyers, collectors, industry insiders, and art enthusiasts to our venue. We also provide our Presenting Sponsor UBS and our exhibitors with complimentary VIP tickets to hand out to their high-net-worth clients, professional contacts, industry buyers, and colleagues. These VIP tickets include access to the exclusive Opening Night Preview as well as to all of the show days.

The publications in which we advertise boast a circulation of over 2 million, whether in print copies or email newsletters. We’re proud to advertise with the following media outlets, as well as other art guides:

  • Artblend Magazine
  • Artforbes
  • ArtSlant
  • BNP Paribas Open
  • Coachella Valley Independent
  • Coachella Magazine
  • Coachella Valley Weekly
  • Desert Magazine
  • Desert Sun
  • DCoop Media
  • Fine Art Connoisseur
  • Gallery Guide
  • Los Angeles Times
  • New York Times
  • Palm Springs Life
  • South Shore Media
  • Santa Fean

Social Media

With a combined email subscription list comprising nearly 55,000 industry professionals, collectors, artists, and high-end home and business owners, Spectrum Indian Wells sends out frequent marketing emails that include inspiring artist features, newsworthy show updates, and more to prompt interest in our exhibitors’ artwork and attract attendees to our show.

Email Campaigns

Spectrum Indian Wells and its exhibitors will be promoted via synchronized social media channels such as Facebook, Twitter, Instagram, Flickr, Pinterest, and the Spectrum blog. Combining all of Redwood Media Group’s art show and magazine accounts, we have a fan base of over 80,000 on Facebook and 10,000 followers on Twitter—and the numbers are ever growing. We continue to develop cutting-edge social media campaigns to keep up with today’s demand for up-to-the-minute info and exclusive content.

Spectrum Indian Wells Newsletter

Location

Renaissance Indian Wells Resort & Spa
44400 Indian Wells Ln
Indian Wells, CA 92210

Contact Us

Interested in Attending or Exhibiting at SPECTRUM Indian Wells? Send us an email and we'll contact you shortly.

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